6 reasons to integrate Pinterest to your social media strategy ?
For those who don’t know Pinterest, it can be summarized as a social network that allows you to pin inspiring ideas and images in a board.
This easy and simple social media can have a huge impact on your business.
Whether you are an entrepreneur, a craftsman or a head of a company, it is essential to choose the right social media to communicate. Many choose Facebook, Instagram or Twitter while other social media may be more relevant and effective. Pinterest, often set aside, can be the right choice to make.
Here are 6 reasons why you should integrate Pinterest in your social media strategy.
1- A great way to highlight your products
Pinterest’s concept is to pin images. If your aiming to show your products or services, this is a social media made for you!
As the links to your products or services are displayed as images, you can highlight your products very easily and in an aesthetic way. Whether you are a sports coach, a designer, architect, or any other profession that can be highlighted visually, it may be interesting for you to use Pinterest. Even if your are working in B2B , you can also use it by putting your services via infographics for example.
This platform can also be a productive method to initiate brand performance. You can show and teach your customers how to use your products or services. Often written or video instruction manual are boring and everybody ignore them. Pinterest offers you the opportunity to provide product training in an enjoyable and educational way that your customers will appreciate to see.
2. Improves your SEO & drives traffic
On Pinterest, each pin has a title and a description. To optimize this, you can insert hashtags, inspired by the keywords offered by the social media.
So this improves the chances for your images to be found by your target audience. Especially since Pinterest is based on sharing content, your pin has a longer lifespan than a message on other social media like Twitter or Facebook.
With each new pin, you get a link to your website. Thanks to these backlinks, your website receives organic traffic, which leads to a better referencing on search engines. Eventually, these pins will continue to generate traffic on your website automatically and thus increase your leads and sales.
3. Pinterest users are willing to buy your products
Users are coming on Pinterest in order to find inspiration, ideas and discover new products, new brands thanks to promoted pins. So they are already in a purchasing perspective.
Thanks to the “shop the look” feature, you can indicate exactly where the product is in the image. A point is then displayed, which allows users to either be redirected to the product page on your website, or then directly to buy via Pinterest. It’s a really efficient shopping feature to increase your sales.
4. Stay up to date about your competitors
Thanks to its various features, Pinterest is also a great curation tool. Once you have created your account, you can subscribe to other users' accounts. Then can see their images pinned, and re-spin them to your own board. Using Pinterest for your business is therefore also a good way to perform competitive intelligence. In this way, you stay informed about your competitors and your expertise field’s latest trends.
You can invite your team members to join you on a collaborative board. This way, you can benefit from each other findings. If you want your work to be shared only with the users you choose, you can also choose a board in “secret mode”.
5. Stay up to date about your audience
You can see your competitors but also your followers, and so discover what they like.
Pinterest is a good social media to explore latest trends, to find what users share and use this information to rank your products.. To know more about your followers and what influence them, you can simply follow them.
6. Time saving
One of Pinterest biggest advantage, is that all your actions can be automated. From pins to board creation, everything can be done automatic thanks to 2 plugins, really easy to use, called Tailwind and Boardbooster. They can help you save your time if you’re aiming to develop your activity on this social media.
That are 6 good reasons for using Pinterest. This social media is not to be set aside. For some activities, this may even be the most relevant choice. It offers you the opportunity to boost your ROI, drive traffic, leads and sales.
At What Time to Post On Facebook, Instagram, Linkedln and Twitter
“At what time can I get more likes on my Instagram post?”. Whatever you are on your personal or on your company account, we have already all asked ourselves this question. This is clearly relevant when you have a company and you want to target potential customers. Many parameters must be taken into account that we will discuss about. We gathered these data thanks to Hootsuite.
The seasonality of your sector
Your post will not have the same impact following the period of the year. For example, in the E commerce, the pic of your audience should be during sales time or Christmas. If you are a services company, you can bounce your audience topics off.
The profile of your audience
Above all, the best strategy is to target your audience. First which type of company are you: B2B or B2C? If you are a B2C company, you must also know the profile and thelifestyle of your potential customers. For example if you want to target a teenager or a young mother, you would neither publish the same post nor at the same hour. Thus a teenager will be more available after school while a businesswoman and man will be during the morning. It also depends on the location of your audience. For example, If your potential clients live in different time zone, it can be interesting to choose an intermediate hour that could fit with both destinations.
Best time on Linkedin
Linkedin offered analytics on its app to study your post performance. As it is a professional social media, your pic of audience is evaluated during work time. Monday and Wednesday are the most effective days and on the contrary Sunday is the worst one. In the same time, publishing in the morning seems the best strategy to adopt.
Best time on Facebook
As Facebook is the most popular social media and can target a large variety of profiles, this is also one of the social networks where it is the most difficult to distinguish itself. You could think, as it is an entertainment media, that you have more opportunities on weekends. In fact, it is not the case. The most optimized period seems during lunch break between Wednesday and Friday.
Best time on Instagram
Instagram is currently one of the most attractive social media. Today especially in the retail sector, it is absolutely necessary for a company to have an account. Best time to post on this social media appears between 12pm and 7pm during all the days of the week, except Sunday. Instagram is the most difficult social network to analyze as it presents many opportunities. It is really important for this media to also think in term of sectors. For example, pictures related to food will have a pic of audience around midday.
Best time on Twitter
Twitter is a huge source of opportunity as you can directly interact with your audience and provide consumer services. Also you must be very reactive as a tweet disappears very quickly from top results. A pic of audience appears on Tuesday and is very high in the morning especially around 10am.
Compare with your best competitors
It can be interesting to analyze the strategies of successful competitors. They have often sophisticated analytics tools that allow them to choose the most effective schedule. You can get inspiration and for example choose a slightly time lag. Thus, you could avoid strong competitors.
This article shows you that the best opportunities on social media are not necessary what we could think. For example, Saturday or in the evening when people are not working, are not really the most effective hours. It is also the period of time where the competition is the highest.
Top 8 reasons why you should absolutely use Twitter for your business
Twitter is an excellent communication tool that enables you to build relevant business strategies for your business. With its short messages, supported with links, photos or videos, you can create a great community. Twitter is one of the most fastest social media where followers are engaged and actively participate by retweeting.
So let’s take a look at the reasons why you should ABSOLUTELY use Twitter for your business.
A monitoring tool
Twitter’s primary function is to communicate and interact in real time with your followers but you can also consider it as a source of information to keep you up to date of all the latest news, trends and what’s happening on the web.
So if you choose to follow your competitors of the industry you’re interested in, you will be kept informed in real time of each of their moves.
You can also follow specific hashtags and thus, easily receive all the information you need. Twitter search is a great feature as well to start a strategic monitoring on a specific topic.
Increase your website traffic
There are several ways to generate traffic to your website with a tweet.You can put links in your bio, that refers to an article from your blog or website, which will drive your followers to your website. If you’re often sharing new and engaging content, people will see you as a great source of information and thus will become regular readers of your content.
Going viral on Twitter
Twitter gives you the opportunity to express yourself freely and to spread your information. When Tweeting, you should optimize your posts with links, appropriate hashtags, photos and videos. You will, then, get more and more followers, go viral and even create a buzz .
Manage your online reputation
Whether your company is on Twitter or not, your customers, your competitors will talk about you at some point.
While you have no control over these talks, you can still change how they see you by participating in these conversations.
For example, the lack of reaction to criticism from a unhappy customer would have a negative impact on your company’s image and reputation. Twitter will allow you to quickly respond to it and at the same time give you the opportunity to show that you are listening to your customers and that you are coming up with solutions to their problems.
A way to interact with your audience
On Twitter, you can inform about your products or services but it’s provides you, also, another way to engage, interact and discover your followers/clients - their preferences, what they like, dislike and their thoughts about you and even resolve their problems. If you are a small business, Twitter represents an excellent opportunity to find potential new customers.
Having your customers’ feedback is crucial for your business to build up a better social media marketing strategy with in order to improve, expand and make your brand more successful.
A customer support
On Twitter, everything happens in quickly and in real time, so having an account on this platform i an excellent advantage to handle customer support.
Indeed, you can to track what people are referring to your brand and if you run across negative responses or opinions from clients, you can fix it quickly to not let the situation becoming worse.
Share your events
When you organize an event, do not hesitate to do a Live Tweet. This allows everyone to participate remotely in real time. Your communication will be more dynamic. You can chat live with your followers and reply individually to each of them.
Meeting influencers who will make promote your business
Everyone is accessible on twitter, you can contact anyone you want. So it’s a great way to build relationship with leaders who have influence in your industry - influencers or journalists. You should begin engaging with them by curating their content, citing and retweet them in your posts. If you create a connection through Twitter they will make you look good and make your audience even bigger.
So, to conclude, Twitter is not a social media that you should set aside. It will definitely help you to boost your website traffic and generate leads. It will allow you to interact in real time with your audience but also to monitor your competitors and what your followers think about you.
After reading all these reasons, are you convinced ?
4 Essential Tips About How To Use Youtube For Your Business
Youtube is a powerful social media although many companies avoid using it for several reasons. For the 18-34 age range this is the most used cable network. People spend their time to watch every month 6 billion hours of video. This score increases by 50% in one year according to the study of Mushroom Network. So Youtube offers many opportunities for your business that you need to know how to optimize it.
1. Target your audience
The statistics above show that you can reach a large part of customers as it is the second most popular search engine in the world. But even if you can reach all kind of audience, you can get easily lost. First you must analyze the habits of your potential customers: which kind of videos did they watch? We can distinguish clearly two types: educational (How to…, documentaries) or entertainment (humoristic videos…).
Extract of the top result Youtube search bar
2. Succeed in conversion
A video is much more efficient to spread the word than a text. So you have to clearly establish a strategy. Your video must show a message and the values of your company. People now tend to prefer watching videos than reading texts. It is easier for the clients to be concentrated and to understand things when it is a video.
3. Don’t neglect SEO
SEO strategy is also really relevant to use on Youtube. The principle reminds the same as in other social media. You need to find relevant keyword tags linked to your business. Moreover, the title of your video must be relevant and easy to find for the user. Your description should also use as many keywords as possible. One of the main metrics for Youtube is the number of time users spend on a video. Your viewers should not only open your video and closed it immediately, you must try that they remind here. Do not ignore your engagement with the users. It is important that users also comment, like or share your videos. Do not forget to add a CTA to your website. It is a link that you insert on your video under a graphic form (it can be a button, a banner…).
4. Manage your Youtube channel with tools
Many companies think they need too many budgets and capabilities to open a Youtube Channel. In fact it is more easy to use than it looks. With new smartphones you can shoot good quality videos without professional equipment. Many software like Vyond will help you to edit your video. You can manage this social media thanks to Hootsuite which will also provide you statistics. The topics of your video can at the beginning be quite simple such as presenting your business, your product and how to use it…
These tips show you how important it is for your business to use Youtube and how to use it.