4 Essential Tips About How To Use Youtube For Your Business
Youtube is a powerful social media although many companies avoid using it for several reasons. For the 18-34 age range this is the most used cable network. People spend their time to watch every month 6 billion hours of video. This score increases by 50% in one year according to the study of Mushroom Network. So Youtube offers many opportunities for your business that you need to know how to optimize it.
1. Target your audience
The statistics above show that you can reach a large part of customers as it is the second most popular search engine in the world. But even if you can reach all kind of audience, you can get easily lost. First you must analyze the habits of your potential customers: which kind of videos did they watch? We can distinguish clearly two types: educational (How to…, documentaries) or entertainment (humoristic videos…).
Extract of the top result Youtube search bar
2. Succeed in conversion
A video is much more efficient to spread the word than a text. So you have to clearly establish a strategy. Your video must show a message and the values of your company. People now tend to prefer watching videos than reading texts. It is easier for the clients to be concentrated and to understand things when it is a video.
3. Don’t neglect SEO
SEO strategy is also really relevant to use on Youtube. The principle reminds the same as in other social media. You need to find relevant keyword tags linked to your business. Moreover, the title of your video must be relevant and easy to find for the user. Your description should also use as many keywords as possible. One of the main metrics for Youtube is the number of time users spend on a video. Your viewers should not only open your video and closed it immediately, you must try that they remind here. Do not ignore your engagement with the users. It is important that users also comment, like or share your videos. Do not forget to add a CTA to your website. It is a link that you insert on your video under a graphic form (it can be a button, a banner…).
4. Manage your Youtube channel with tools
Many companies think they need too many budgets and capabilities to open a Youtube Channel. In fact it is more easy to use than it looks. With new smartphones you can shoot good quality videos without professional equipment. Many software like Vyond will help you to edit your video. You can manage this social media thanks to Hootsuite which will also provide you statistics. The topics of your video can at the beginning be quite simple such as presenting your business, your product and how to use it…
These tips show you how important it is for your business to use Youtube and how to use it.
6 reasons to integrate Pinterest to your social media strategy ?
For those who don’t know Pinterest, it can be summarized as a social network that allows you to pin inspiring ideas and images in a board.
This easy and simple social media can have a huge impact on your business.
Whether you are an entrepreneur, a craftsman or a head of a company, it is essential to choose the right social media to communicate. Many choose Facebook, Instagram or Twitter while other social media may be more relevant and effective. Pinterest, often set aside, can be the right choice to make.
Here are 6 reasons why you should integrate Pinterest in your social media strategy.
1- A great way to highlight your products
Pinterest’s concept is to pin images. If your aiming to show your products or services, this is a social media made for you!
As the links to your products or services are displayed as images, you can highlight your products very easily and in an aesthetic way. Whether you are a sports coach, a designer, architect, or any other profession that can be highlighted visually, it may be interesting for you to use Pinterest. Even if your are working in B2B , you can also use it by putting your services via infographics for example.
This platform can also be a productive method to initiate brand performance. You can show and teach your customers how to use your products or services. Often written or video instruction manual are boring and everybody ignore them. Pinterest offers you the opportunity to provide product training in an enjoyable and educational way that your customers will appreciate to see.
2. Improves your SEO & drives traffic
On Pinterest, each pin has a title and a description. To optimize this, you can insert hashtags, inspired by the keywords offered by the social media.
So this improves the chances for your images to be found by your target audience. Especially since Pinterest is based on sharing content, your pin has a longer lifespan than a message on other social media like Twitter or Facebook.
With each new pin, you get a link to your website. Thanks to these backlinks, your website receives organic traffic, which leads to a better referencing on search engines. Eventually, these pins will continue to generate traffic on your website automatically and thus increase your leads and sales.
3. Pinterest users are willing to buy your products
Users are coming on Pinterest in order to find inspiration, ideas and discover new products, new brands thanks to promoted pins. So they are already in a purchasing perspective.
Thanks to the “shop the look” feature, you can indicate exactly where the product is in the image. A point is then displayed, which allows users to either be redirected to the product page on your website, or then directly to buy via Pinterest. It’s a really efficient shopping feature to increase your sales.
4. Stay up to date about your competitors
Thanks to its various features, Pinterest is also a great curation tool. Once you have created your account, you can subscribe to other users' accounts. Then can see their images pinned, and re-spin them to your own board. Using Pinterest for your business is therefore also a good way to perform competitive intelligence. In this way, you stay informed about your competitors and your expertise field’s latest trends.
You can invite your team members to join you on a collaborative board. This way, you can benefit from each other findings. If you want your work to be shared only with the users you choose, you can also choose a board in “secret mode”.
5. Stay up to date about your audience
You can see your competitors but also your followers, and so discover what they like.
Pinterest is a good social media to explore latest trends, to find what users share and use this information to rank your products.. To know more about your followers and what influence them, you can simply follow them.
6. Time saving
One of Pinterest biggest advantage, is that all your actions can be automated. From pins to board creation, everything can be done automatic thanks to 2 plugins, really easy to use, called Tailwind and Boardbooster. They can help you save your time if you’re aiming to develop your activity on this social media.
That are 6 good reasons for using Pinterest. This social media is not to be set aside. For some activities, this may even be the most relevant choice. It offers you the opportunity to boost your ROI, drive traffic, leads and sales.
Over 50% of Google searches result in no clicks. The end of SEO ?
Because it became the world's leading search engine, ranking well on Google is crucial for many companies. SEO can be critical for their achievement. But, last june, for the first time, less than one out of every two Google searches is followed by a click on the results.
How many times a day do you use Google as a search engine? And how often do you find the answer to your question on the first page ? More and more often ! Either because Google provides it directly (translation, hotels, flights...), or because you just have to read the summary of the most relevant pages (the rich snippets), gathered on the right column.
Zero-click trend
According to Jumpshot's datas - marketing analytics firm - Rand Fishkin, founder of the specialized search engine Sparktoro, came up is this analysis : 50.3% of requests made on Google in the US in June 2019 did not result in any click.
Credit: Rand Fishkin / SparkToro
Looking at the figures of second quarter of 2019, 45.25% resulted in organic clicks, 4.42% led to clicks on ads. but nearly 6% of clicks were directed to domains owned by Google (Maps, Youtube, Images, etc.). Which leaves just over 44% for the rest of the web.
As reported by Jumpshop’s data, here are several reasons of these changes:
- Clicks are being encouraged by google's increased use of snippets in search results. When customers can obtain the information that they're looking for straight into search results, they're not as willing to click on search outcomes.
- Changes Google has generated to ads have contributed to a growth in the amount of searches which lead to clicks on ads.
According to Fishkin, the share of these “zero-click” searches has been steadily increasing since 2016 – they represented 43% of the total. In three and a half years, sponsored research results doubled from 2% to 4%.
A trend even more obvious on mobile
This trend is important because the majority of searches are done on Google. According to Jumpshot figures, 94% of online searches are carried out through a search engine belonging to Google (classic search, Google Images, Youtube, Google Maps, Google Shopping, etc.). Google’s competitors are struggling to convince Internet users, who are visibly satisfied with the results.
Credit: Rand Fishkin / SparkToro
Another factor to consider is that we are increasingly using our mobile phone (and less and less often a computer) to do internet research. And on mobile, the zero-click trend is even more obvious: in June 2019, nearly 62% of searches stopped at the simple reading of the results obtained (vs. 33.7% on PC). Clicks so-called «organic» results (not sponsored) decreased by 14 points compared to 2016 and sponsored content have more than tripled.
Several factors can explain this phenomenon, such as the nature of mobile requests and the imposing place taken by the enriched results on our small mobile screens. This trend is not without consequences for users and publishers of Internet sites.
The end of SEO ?
Jumpshot's data makes it crystal clear that SEO is changing and is no longer the same it was even just two or three years ago.
Zero-click searches don't necessarily mean there are not any opportunities for companies.
Your business is still in front of consumers eyes by showing up for keywords. Appearing in a SERP can still provide authority and visibility and can be compared to being on an advertisement poster.
Fishkin pointed out the opportunities which are still reachable for SEOs by saying that "The big goals of advertising have always been to create awareness, increase exposure, and share information”.
He ended up with several options for companies such as :
- To capitalize on zero-click searches
- Submitting and optimizing content for properties like Google Images, Google Maps and Youtube
- Identifying keywords that have greater CTR
- Reducing investment in SEO and invest in paid ads
Wrapping up
SEO as we knew it is disappearing and evolving. Agencies and businesses will have to adapt if they want to move forward. Behavior is an ever-changing thing, that's the reason why it's essential for companies to invest in long-term search engine optimization campaigns to follow up situations like this.