4 Essential Tips About How To Use Youtube For Your Business
Youtube is a powerful social media although many companies avoid using it for several reasons. For the 18-34 age range this is the most used cable network. People spend their time to watch every month 6 billion hours of video. This score increases by 50% in one year according to the study of Mushroom Network. So Youtube offers many opportunities for your business that you need to know how to optimize it.
1. Target your audience
The statistics above show that you can reach a large part of customers as it is the second most popular search engine in the world. But even if you can reach all kind of audience, you can get easily lost. First you must analyze the habits of your potential customers: which kind of videos did they watch? We can distinguish clearly two types: educational (How to…, documentaries) or entertainment (humoristic videos…).
Extract of the top result Youtube search bar
2. Succeed in conversion
A video is much more efficient to spread the word than a text. So you have to clearly establish a strategy. Your video must show a message and the values of your company. People now tend to prefer watching videos than reading texts. It is easier for the clients to be concentrated and to understand things when it is a video.
3. Don’t neglect SEO
SEO strategy is also really relevant to use on Youtube. The principle reminds the same as in other social media. You need to find relevant keyword tags linked to your business. Moreover, the title of your video must be relevant and easy to find for the user. Your description should also use as many keywords as possible. One of the main metrics for Youtube is the number of time users spend on a video. Your viewers should not only open your video and closed it immediately, you must try that they remind here. Do not ignore your engagement with the users. It is important that users also comment, like or share your videos. Do not forget to add a CTA to your website. It is a link that you insert on your video under a graphic form (it can be a button, a banner…).
4. Manage your Youtube channel with tools
Many companies think they need too many budgets and capabilities to open a Youtube Channel. In fact it is more easy to use than it looks. With new smartphones you can shoot good quality videos without professional equipment. Many software like Vyond will help you to edit your video. You can manage this social media thanks to Hootsuite which will also provide you statistics. The topics of your video can at the beginning be quite simple such as presenting your business, your product and how to use it…
These tips show you how important it is for your business to use Youtube and how to use it.
Design The Perfect Call To Action
Have you already seen a button at the end of an article or of a website page saying “subscribe here”? It is used to attract visitors to do a precise action: for example, subscribe to a newsletter, to an offer or a link towards a contact form. Some methods must be followed to convert a visitor into a prospect. Indeed this can be a good way to collect data about potential customers.
1. Find the good format
It can be a button or a banner with texts on it… You have multiple choices, but you must think what is the most relevant for your audience. You should ask the question: Would it be more catchy if you put this banner at this place? You should not put too many CTA so visitors do not get lost. It must not be also too big so that it does not seem aggressive.
For example on the Pimsheep landing page, you can see two different types of CTA : a fixed one in the middle and an animated button on one side.
2. Find the position of your CTA
Your CTA can be static or on the contrary animated. It can be a static bar that is rooted on the website or an animated one that appears on the side of your page. The purpose is to catch the attention of your visitors. You can also animate your CTA, for example once you click on the Pimclick button, a chatbot appeared so the visitor can interact. It is important to adapt your CTAs to all your profile of audience. Also it must be available on mobile phone as today 60% of the traffic is on this device.
3. Text or image?
Studies show that the conversion rate is weaker for a CTA image than for a text or a button. It can be relevant if you want to show your product. You can add an animation so that the visitor understand that it is a CTA.
4. Personalize your Text
Your text can be totally explicit and clear for the user: “Click here”. Or, it can describe an action “try a Demo”, “Download here”.
It is important to conjugate your verb at the imperative form
If your CTA represents an occasional event such as sales, you can play on the urgency: “-50% until XX” or “Only two models left”.
You can also personalize your website depending on users’ location, the gender or following the way your audience enter the page.
Another idea is to create a catchy sentence that will surprise and attract the curiosity of your visitor.
These tips can help you to design the best CTA, you just have to add a bit of your imagination now.